Genesis has announced the pricing for their 2023 flagship sedan, the G90, which starts at $88,400. This sedan is available in two different configurations with the latter being priced at $98,700 which brings a host of available new features to the Genesis lineup, elevating the driving experience. The 2023 Genesis G90 flagship sedan will soon be arriving at U.S. retailers, with the first customer deliveries expected to begin on Aug. 10.

Genesis announced U.S. pricing for its upcoming flagship sedan, the 2023 G90 which starts at $88,400. The G90 represents the ultimate expression of the brand’s design, bringing the latest technologies and comfort amenities to the Genesis lineup. This car is also available in a higher spec configuration which is priced at $98,700. While the pre-release buzz around the interiors of this car has been strong, the 2023 Genesis G90 has become one of the most anticipated cars. 

The 2023 Genesis G90 comes equipped with the brand’s entire Highway Driving Assist suite of safety and driver assistance features. It also brings Digital Key 2 to the G90 lineup for the first time. The Digital Keys are paired using Apple Wallet and Samsung Pass. The vehicle intelligently recognizes the driver and automatically authenticates them, loading their customized vehicle preferences. Genesis Digital Key 2 also allows the vehicle owner to securely share keys with others. 

This car also features Mood Curator, an all-new feature, to the Genesis lineup for the first time. Mood Curator enables integrated control of features like ambient lighting, the sound system, the fragrance system, massage seats, and electric curtains, to create an ambient environment that further enhances the passenger experience. The higher-priced configurations bring Multi-Chamber Air Suspension and Rear Wheel Steering offer a comfortable and quiet ride, Easy Close Power Doors, and rear-passenger massage seats that complete the serene cabin.

The Genesis G90 promises to provide a one-of-the-kind audio experience with Virtual Venues Live which is a virtual, 3D-surround sound function that recreates the sound characteristics of spaces that are optimized for certain types of music featuring settings such as Boston Symphony Hall, and delivers on that sound with an impressive 26-speaker Bang & Olufsen audio system. Virtual Venues Live monitors the interior through an in-car microphone and simultaneously creates signals that reproduce the sound field characteristics of the selected space.


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The 2023 Genesis G90 is powered by a 3.5-liter turbocharged V6 engine which produces 375 hp and 391 lb-ft of torque. This engine is paired with an 8-speed automatic transmission and the engine powers all four wheels. This car also gets adaptive suspension with drive mode select. The exterior features of this car include 20-inch Alloy Wheels, Panoramic Sunroof, Power Door Closure, Power Hands-Free Smart Trunk w/ Auto Open, Power-folding ECM Outside Mirrors w/ Genesis Logo Puddle Lamps, Rain-Sensing Wipers, and LED Headlamps & Rear Combination Lamps.

The interior features of this car include Nappa Leather Seating Surfaces, Matte Finish Wood Trim, Leatherette Wrapped Upper Instrument Panel, and Microfiber Suede Headliner and Pillars. The Genesis G90 also features Power Front Seats with Massage Function, Front Seat Power Bolsters, Heated Rear Seats, Heated Power Tilt & Telescopic Steering Wheel, Mood Curator, Auto-Dimming Inside Mirror with HomeLink, Antibacterial Package, and Adjustable Interior Ambient Lighting. 

The higher spec configuration model adds a 48V e-Supercharger which helps the 3.5-liter V6 engine produce 409 hp and 405 lb.-ft of torque. This car also gets Multi-Chamber Air Suspension, Rear Wheel Steering, Tire Mobility Kit, 21-inch Alloy Wheels, Easy Close Power Doors, Power Rear Seats with Massage Function, Ventilated Rear Seats, and a wireless charger for the rear passengers. 

Genesis Motor America announced the continuation of its Priority One program which is also available for the upcoming 2023 G90. The program delivers a personalized shopping experience curated by a dedicated concierge agent. Priority One members will be contacted and may submit a $1,000 refundable deposit to secure their place among the first to purchase the new 2023 G90. The 2023 Genesis G90 flagship sedan will soon be arriving at U.S. retailers, with the first customer deliveries expected to begin on Aug. 10. The major rivals of Genesis G90 are Mercedes-Benz S Class, Audi A8, and BMW 7 series

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