2023 Toyota Prius hybrid

Starting MSRP 

$27,650 - $33,650

Est.
Check Best Price
Key Spec of 2023 Toyota Prius hybrid
fuel economy

58/56/58

fuel type

Regular Unleaded

horsepower

300 hp @ 6400 rpm

basic warranty

-

ProsConsWhat's New

The silent cabin even with the gas engine

Sluggish acceleration

Can come with a resigned look

Great fuel economy

Complaining ride quality

Optional AWD

Toyota Corolla hybrid costs less

Good visibility

The dated standard infotainment system

2023 Toyota Prius hybrid Price, Review, Ratings and Pictures

Updated on: October 18, 2022

Nathan Dyer's image
Nathan Dyer 

Senior Editor

Prius became an elite vehicle in the Hybrid Car market when Toyota debuted this Hatchback in the early 2000s. However, nowadays it is competing with more of its kinds in the segment, but it has maintained a separate audience. Competitors like the Honda Insight are capable of delivering more fuel efficiency, still, the Prius is considered superior among all and eventually established itself as the most popular Hybrid car in the US market. The sleek-looking design of the car tempts it to have more power, but it is nothing like that. The car is designed to provide a sufficient amount of comfort and gentle ride quality.

2023 Toyota Prius hybrid Latest Updates

  • Dec' 1, 2022 : 2023 Toyota Prius Hybrid Completely Revamped Read More »
  • Nov' 19, 2022 : Here's A First Look At The 2023 Toyota Prius Prime Read More »
  • Oct' 14, 2022 : 2023 Kia Niro PHEV Prices Now Revealed! Read More »



Over All Rating

0.0

Out of 10

Notable Rankings

Pictures & Videos



Trims

L$27,650 Est. onwards

LE$29,650 Est. onwards

XLE$31,650 Est. onwards

Limited$33,650 Est. onwards


New Toyota Prius hybrid For Sale

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Colors and Styles

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Silver Metallic

Expert Review, Pricing Analysis and Buying Guide

The 2023 generation of the Prius can bring refreshed looks and a whole new design– as the company has not updated it since its launch in 2016. Even if Toyota does not make such noticeable alterations in its features and design, it is still a good choice to consider over many of its competitors— as it begets more than 50 mpg mileage figures. Being the only Hybrid crossover that offers an AWD, does not bring changes in its handling. A more curvaceous and sleek-looking exterior with a lesser price bracket, is a good package than many of its key rivals in the segment. It will be racing against the Honda Insight, the Hyundai Ioniq, and the Kia Niro.


Features

Except for the Nightshade Edition, the rest lineup of the Prius is classified in 4 different trim levels. The base model is L Eco, after that LE and XLE take place. The top variant of the Prius is the Limited. All the models carry the same 1.8L I4 engine and come with a standard 7-inch infotainment touchscreen. The Limited model is blessed with the standard 11.2-inch infotainment touchscreen.

Trims 

2023

Toyota Prius

L Eco

2023

Toyota Prius

LE

2023

Toyota Prius

X

2023

Toyota Prius

Limited

MSRP (FWD)

$ 26,170

$ 27,380

$ 30,390

$ 34,465

MSRP (AWD)

 

$ 28,780

$ 31,220

 

Key Features 

15-inch alloys

Rear window wipers

17-inch alloys

Adaptive headlights

 

LED Headlights

Cargo cover

Rain sensing wipers

Heads up display

 

6-speaker audio system

Parking sensors

Wireless charging pad

Navigation system

 

7-inch infotainment touchscreen

Automated parallel parking sensors

Heated front seats 

10-speaker JBL audio system

 

Heated mirrors

Roadsign assist

Automated dimming rearview mirror

11.2-inch infotainment touchscreen

 

Automatic climate control

Blind spot monitor

Power adjustable driver seat

Adaptive cruise control

 

Height adjustable driver seat

Optional AWD

SofTex leather upholstery

Automatic emergency braking

 

Keyless entry

15-inch alloys

Keyless entry for front and rear doors

Lane departure warning

 

Blind spot monitor

6-speaker audio system

Heated and leather-wrapped steering wheel

 
 

Automatic high beams

     

Along with the features offered in different trim levels, the Toyota Prius also proposes optional packages (which are very low compared to its rivals) for specific trims –

Advance Technology package for XLE and XLW (AWD) 

  • Adaptive headlights 
  • Head up display 
  • Navigation system

Premium Convenience Package for XLE and Limited

  • 15-inch wheels 
  • Sunroof

We Recommend 

CARHP recommends the shopper select the XLE trim ( both basic and AWD) of the Prius. It delivers a great value-for-money package. Power adjustable seats, keyless entry and ignition, and an optional AWD system make it a more appealing model than the base trims. The wireless charging pad, heated steering wheel, and auto-dimming rearview mirror truly justify a hike of around $ 4000 from the L Eco.

Release Date

Toyota is expected to launch the 2023 Prius in late 2022.

Engine and Performance

Toyota offer a single engine for the entire lineup of the Prius. The 1.8L engine feels a little shorter and it makes 121 hp. Again, the engine on the Prius is to provide more fuel efficiency not higher power output. It pairs with the single Continuously Variable automatic transmission (CVT). The base L Eco trim brings a standard FWD system, however, with the LE and XLE you get an option to upgrade for AWD. the car makes 0-60 in 10.5 seconds Though there is a power mode, to give you a bit more performance feel. The engine along with the hybrid powertrain makes mileage figures of – 58 mpg in the city, 53 mpg on the highways, and 56 mpg combined. It delivers range figures of - 655.4 miles while running in the city, 598.9 miles on the highways, and 632.8 miles combined.

Models 

2023 

Toyota 

Prius

2023 

Honda Insight

2023

Hyundai 

Ioniq

2023 

Kia 

Niro SUV

MSRP

$ 26,170

$ 26,855

$ 24,695

$ 30,885

Engine 

1.8L I4

1.5L I4

1.6L I4

1.6L I4

Drivetrain 

FWD

FWD

FWD

FWD

Transmission

CVT 

CVT

6-speed auto shift-manual 

6-speed auto shift-manual 

Horsepower (hp @ rpm)

121 hp @ 5200 rpm

151 hp @ 6000 rpm

139 hp @ 5700 rpm

139 hp @ 5700 rpm

Torque (lb-ft @ rpm)

105 lb-ft @ 3600 rpm

99 lb-ft @ 5000 rpm

109 lb-ft @ 4000 rpm

195 lb-ft @ 2400 rpm

0-60 (seconds)

10.5 seconds

8.1 seconds

9.6 seconds

9.7 seconds 

Quarter-mile (seconds)

18.2 seconds

16.2 seconds

N/A

17.6seconds

Top speed 

104 mph

114 mph

115 mph

107 mph

Among all the vehicles in the comparison, the Honda Insight is the fastest car in the comparison. The 2023 Kia Niro SUV is the most expensive hybrid car in the segment. The newest Ioniq and the Kia Niro provide manual transmissions. All the cars come standard with the FWD system. The Prius takes the highest amount of time to catch the speed. The Niro offers the highest torque, while the Insight has come up with the highest power output.

2023 Toyota Prius Ride and Handling

The Prius does offer a good ride quality, but the other rivals in the segment are good at better handling and more comfort. The torque keeps the 1.8L naturally aspirated engine from feeling too wheezy. The heated seats on the XLE and above trims provide a good amount of comfort. The heated steering wheel standard on the XLE helps in cold weather conditions. Height adjustable driver seat standard on the L Eco ensures good visibility of the road. The Rack-Pinion steering feels lightweight resulting in average handling. It has a turning diameter of 33.5 ft. 

On the snow surface, the rear motor does not do anything exceptional, the front wheels spin and push the car forward. On the snowy terrains, while turning or drifting the car you feel a little bit of throttle that accelerates moderately in the back end. It has a low coefficient of drag and that helps in securing good fuel economy. With the help of electric motors and gasoline motors, you get that reasonable amount of torque to feel fast. Suspension - Strut suspensions for the front and Multi-Link for the rear wheels.

2023 Toyota Prius Braking Performance

The Toyota sends a disc-brake system for all four wheels of the Prius. Along with that it comes equipped with various braking features. Toyota Prius's regenerative braking system uses a mechanism within the engine designed, to recapture kinetic energy whenever we press the brakes, and it helps in increasing the range and mileage figures. The Adaptive Cruise Control improves the cruise control experience for drivers by adjusting the speed of the vehicle when necessary.

Pre-collision system with pedestrian detection helps detect a vehicle or pedestrian and automatically applies the brakes.

MODEL

2023 

Toyota 

Prius

2023 

Honda Insight

2023

Hyundai 

Ioniq

2023 

Kia 

Niro SUV

 

Brake rotors

(front) (in)

10 inches

 

11.1 inches

 

11 inches

 

11 inches

 

Brake Rotors 

(back) (in)

10.2 inches

 

10.2 inches

 

10.3 inches

11.3 inches

Curb weight

(lbs)

3010 lbs.

3000 lbs

2993 lbs.

3391 lbs.

 

60-0 (- ft.)

117 ft.

 

N/A

 

N/A

 

N/A

Among all the vehicles, the Kia Niro SUV has the highest curb weight. The Ioniq, the Insight, and the Prius have almost the same amount of weight. An educated guess tells that except for the Niro all the two vehicles will be more refined at bringing the car to a standstill faster than the Prius. The newest Prius has the shortest brake calipers.

Fuel Economy

With the standard 1.8L I4 engine the FWD models achieve a mileage figure of – 58 mpg in the city, 53 mpg on the highways, and 56 mpg combined. The range figures are — 655.4 miles while running in the city, 598.9 miles on the highways, and 632.8 miles combined. The All-Wheel-Drive models suck more fuel and hence result in mileage of – 51 mpg in the city, 47 mpg on the highways, and 49 mpg combined. Range figures – 546.6 miles in the city, 498.2 miles on the highways, and 549.4 miles combined. All the models carry a fuel capacity of 10.6 gallons. In EV mode, the Prius hybrid has 133 MPGe combined and has 640 miles of total driving range.

Model 

2023 

Toyota 

Prius

2023 

Honda Insight

2023

Hyundai 

Ioniq

2023 

Kia 

Niro SUV

MPG (city)

58 mpg

55 mpg

58 mpg

53 mpg

MPG (highway)

53 mpg

49 mpg

60 mpg

48 mpg

MPG (combined)

56 mpg

52 mpg

59 mpg

50 mpg

Fuel Capacity (gallons)

10.6 gallons

10.6 gallons

11.9 gallons

11.4 gallons

Range (City, highways, combined in miles)

 

655.4/598.9/632.8 miles

 

583/519.4/551.2 miles

 

690.2/714/702.1 miles

 

604.2/547.2/570 miles

The 2023 Hyundai Ioniq is the most fuel-efficient car in the segment. The newest Prius from Toyota also delivers one of the highest fuel efficiency and range figures. The Kia Niro SUV manages the dullest mileage figures in the comparison. The 2023 Insight delivers better mileage than the Kia Niro, but the Niro ensures better range numbers. The Ioniq has the highest fuel capacity, meanwhile, the Insight and the Prius have the same size of fuel tanks.

Interior

The interior of the Prius is easily recognizable for its innovative design. The airy cabin offers an adequate amount of passenger space. Available SofTex heated front seats help the driver and co-passenger in cold weather. Getting in and out of the car is very convenient. All of the ports, buttons, and controls are easily accessible and they do not feel made of low-quality materials. The material quality on the door panel in the Toyota termed–moonstone interior, feels pretty premium looking. Moonstone interior — a combination of black and very light grey colored materials throughout the interior. The armrest on the door panel is not super soft, but it is capable of giving relief to your arm.

Manually adjusted cloth seats with teal-looking stitching on the LE trim look gentle and provide good support. The piano black trim on the center console merges with its 7-inch infotainment touchscreen. The dashboard of the Prius does get some elements finished in chrome. Though the material gets dirty very easily it gives an approachable appeal to the interior. Center mounted instrument cluster might be a little confusing for the drivers who have a habit to see it just behind the steering. It feels nice and most of the information about the car is easily visible. A cool thing is,that it can show how much money a driver has saved by driving this Prius hybrid. Even with the lithium-ion battery in the back seat area, the seats deliver plenty of headroom, and nice legroom even without pushing the front row seat. 

The back of the seats have plush-like material and a huge storage pocket to carry stuff. The rear seats consist of two USB charging ports. The Prius does not offer air conditioning for the rear seats, but the AC on the front spreads the air equally. The center armrest in the back seats is soft and consists of two cup holders. With a capacity of 5 passengers, it carries along a total passenger volume of 93.1 cu.-ft.

Model

2023 

Toyota 

Prius

2023 

Honda Insight

2023

Hyundai 

Ioniq

2023 

Kia 

Niro SUV

Passenger Capacity

5

5

5

5

First Row (Head/shoulder/legroom

 

39.4/55/42.3 inches

 

39.3/56.9/42.3 inches

 

39.1/56.1/42.2 inches

 

 40.1/56/41.7 inches

Second Row (Head/shoulder/legroom)

 

37.4/53/33.4 inches

 

36.9/55/37.4 inches

 

37.4/55/35.7 inches

 

39.1/55.2/37.4 inches

Cargo Capacity behind the first row (cu.-ft)

 

N/A

 

N/A

 

N/A

 

54.5 cu.-ft

Cargo capacity behind the second row (cu,-ft)

 

26.4 cu.-ft

 

15.1 cu.-ft

 

26.5 cu.-ft

 

19.4 cu.-ft

In the front row, all of the crossover vehicles offer almost the same amount of legroom. Being an SUV, the Kia Niro constructs more space by folding its second-row seats. The 2023 Honda Insight has the least amount of cargo space behind the second row. The 2023 Hyundai Ioniq and the Prius have almost the same cargo carrying capacity. In the second row, the Toyota Prius has the least amount of space to keep legs.

Highlights of the interior features of the Prius include –

  • Manually adjustable tilt and telescopic steering wheel
  • Power rear windows
  • Heated front seats
  • Front cupholder
  • Wireless charging pad on high trims
  • Cargo door transmitter
  • Automatic air conditioning
  • Illuminated glove box
  • Driver foot rest
  • SofTex seat trim
  • Fade to off interior lighting
  • Full carpet covering
  • Rollup cargo cover
  • Cargo space lights
  • Rear cup holder
  • USB charging ports
  • Storage compartment on the doors

How Intuitive is the 2023 Toyota Prius Infotainment System?

The Toyota delivers a standard 7-inch infotainment touchscreen on the usual trims. It feels small and does not offer that touch response a driver will be looking in. However, on the Limited trim, it offers an 11.2-inch portrait display that somewhere feels replicated from the Tesla’s screen. The icons on both of the screens feel very dated and it does not have very high brightness. The 7-inch infotainment screen supports Apple CarPlay and Android Auto connectivity, surprisingly the higher models only get Apple CarPlay. The screen gets most of the tasks done. The MID on the top of that is very sharp and clear. The icons' color is more catchy and helps understand the vehicle information very easily. Except for the 10-speaker JBL sound system on the Limited variant, all the models have a 6-speaker audio system that does not provide a pleasing sound.

Highlights of the infotainment system –

  • 3 LCD monitors on the front
  • Integrated roof antenna
  • Speed compensated volume control
  • Steering wheel controls
  • SiriusXM with 3 months platinum plan subscription
  • Alexa compatible
Exterior

The exterior design of the Prius looks a little similar to the Hyundai Elantra. A sleek exterior with a sloping roof goes all the way to the back end. This makes a car more aerodynamic efficient and it ultimately helps in better fuel economy. The full LED headlights along with the daytime running lights on either side of the front, seem like the eyes. The whole front portion of the car looks like an aggressive face. The metallic grey paint job makes the vehicle look popping in the sunlight. With a small grille, front parking sensors are mounted over there. The Toyota’s badge with blue surroundings reminds it to be a hybrid model.

With the black contrast, the aluminum alloys look flashy. A 15-inch wheel kinda looks small in the car. Meanwhile, the Bridgestone ecopia tires with the dimensions of 215 45/r17s complete and adorn the outer aesthetics of the vehicle. Outside mirrors with body-colored paint jobs do not bring in turn signal indicators. Additional sensors on the side panels help deliver a 360-degree view of the car. Hybrid badging on the side with blue accents. The tail lights are gonna be full LED with turn signals and reverse. All black accents around the door and the window trim make it look fantastic. The lifted rear, unlike the front portion, carries the same expression of aggressiveness.

Model

2023 

Toyota 

Prius

2023 

Honda

 Insight

2023

Hyundai 

Ioniq

2023 

Kia 

Niro SUV

Curb Weight (lbs)

 

3010 lbs.

 

3000 lbs

 

2993 lbs.

 

3391 lbs.

Length (in.)

180 inches

183.6 inches

176 inches

171.5 inches

Width (in.)

69.3 inches

71.6 inches

71.7 inches

71.1 inches

Height (in.)

58.1 inches

56.6 inches

56.9 inches

60.4 inches

Ground Clearance (in.)

5 inches

N/A

5.3 inches

6.3 inches

Wheelbase (in.)

106.3 inches

106.3 inches

106.3 inches

106.3 inches

Including the Niro SUV, all the models are engineered on a wheelbase of the same length. The 2023 Honda Insight is the longest crossover in the comparison. The Kia Niro SUV has the highest curb weight. With a small margin, the newest Hyundai Ioniq is the lightest car in the segment. The Niro has the highest ground clearance.

Highlights of the exterior features include–

  • Tire mobility kit
  • Clearcoat paint
  • Body-colored front bumper
  • Body-colored rear bumper with fascia strip ascent
  • Light tinted glass
  • Rain-sensing variable intermittent wipers
  • Liftgate rear cargo access
  • LED brake lights
  • Front fog lamps 
  • Auto on-off projector headlamps 
Safety

The 2023 Toyota Prius has scored an overall safety rating of 5 stars. It has scored 4 stars in the frontal and rollover crash tests. It arrives standard with the safety features like -automated emergency braking with pedestrian detection, adaptive cruise control, lane departure warning, and lane departure assistance.

More safety features that feature in the new Prius include–

  • Lane tracing assists
  • Toyota Safety Sense 
  • Side impact beams 
  • Electronic stability control
  • Collision mitigation for front and rear
  • Driver monitoring alert
  • Low tire pressure warning
  • First and second-row dual-stage airbags
  • Driver knee airbag
  • Rear child safety lock
  • Backup Camera
Competition

2023 Toyota Prius vs. 2023 Honda Insight

With an extra $ 800, the 2023 Honda Insight provides the same form factor. The Prius is a little higher, but the Insight has more length. Both cars carry the same wheelbase and almost the same amount of ground clearance. The 2023 Prius provides extra mileage figures and range, while the other comes up with a wider body to provide more room for the shoulder. The newest Honda Insight delivers more power and it is good at catching the speed faster. The Prius offers more cargo space. Both the cars look good, the Insight carries a premium appearance, meanwhile, the Prius has a sportier look.

2023 Toyota Prius vs. 2023 Hyundai Ioniq

The Ioniq is the lightest car and has more ground clearance than the Prius. In some cases, the Prius does provide a more roomy cabin than the Ioniq, but with a lesser price tag, the Ioniq seems a way better option. The Hyundai Ioniq has more power and torque. The Prius offers a competitive fuel economy and range figures. The 2023 Ioniq has more ground clearance. The Prius provides more length and width for a better roomy interior. Both cars have the same not-so-appealing dashboard and infotainment screen.

2023 Toyota Prius vs. 2023 Kia Niro

One is a crossover sedan and the other is an SUV. The 2023 Prius has extra length, and lesser curb weight, but the Niro has the same wheelbase and it provides more ground clearance. The Prius has an exciting fuel economy, on the other hand, the Niro offers more power and torque. The Prius consists of a CVT transmission, while the Kia Niro brings 6-speed manual transmission. The Prius is a more affordable vehicle, however, the Niro costs you extra bucks and provides more top speed.

Final Verdict

The Toyota Prius has built a great reputation in the US market since its launch in 1997. It is the first hybrid crossover that offers an AWD option. It provides segment-leading fuel economy figures. Even the base trims of the Prius look premium and are made out of quality materials. A generous amount of cargo space with ample safety features as standard makes it a considerable option. Though it does not bring that power and acceleration, it does not matter when your focus is to have better fuel efficiency.

Features

vehicle bio
base price

$29650

body style

dr Hatchback


Toyota Prius hybrid 5 year Cost To Own


Cash Price(MSRP)
$27,413
5 Year Cost To Own
$36,693
Total 5 year Cost To Own -  $36,693
Year 1Year 2Year 3Year 4Year 5total
Depreciation$5,705$1,671$1,560$1,858$1,765$12,559
Insurance$1,234$1,357$1,327$1,395$1,438$6,751
Fuel$818$902$908$925$968$4,521
Maintenance$25$536$513$1,037$1,957$4,068
Repairs$-7$-33$83$285$426$754
Financing Interest$1,739$1,420$1,066$644$263$5,132
Taxes and Fees$2,286$211$137$126$148$2,908
Total Cost-To-Own$11,800$6,064$5,594$6,270$6,965$36,693
Read more about Cost-To-Own »

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